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OptiSmile WOW!
Teeth Whitening in Cape Town

Teeth whitening is a quick, easy, affordable way to improve your appearance. White teeth can give you a boost of confidence and make you feel better overall. Teeth whitening at home is simple, convenient, time-saving, and has exceptional results. If you want a quick and effortless way to improve your appearance, teeth whitening is the way to go.


Another benefit of professional teeth whitening is that it improves your oral health. Whitening can remove stains and help strengthen and improve the overall health of your teeth and gums.
OptiSmile’s WOW! The whitening process is based on science, not marketing hype. We are confident that our procedures to whiten teeth are safe and healthy for our patients. 

An Individual Tooth Tray For Whitening Is Displayed At Optismile, Demonstrating Premium Dental Solutions In Cape Town.

What Types of Teeth Whitening Systems Are There?

At OptiSmile, we have different teeth whitening options to suit your budget and your lifestyle.
There are two main types of teeth whitening procedures: in-office bleaching and at-home bleaching. A dental professional does in-office bleaching. It is usually more expensive than at-home bleaching kits because it uses a higher concentration of peroxide and produces faster results. At-home bleaching kits use a lower concentration of peroxide and take longer to work, but they are less expensive. 

Whitening toothpaste, kits and strips

Teeth whitening is a popular topic these days. Everyone wants to have whiter teeth, and many products on the market claim to be able to do just that. However, it is essential to remember that not all teeth whitening products are created equal. Professional teeth whitening products, sold by dentists and oral hygienists, are far safer for your teeth than over-the-counter alternatives. These products will help remove surface stains only, and most will not change the colour of your teeth. Many over-the-counter products are very acidic and can cause severe damage to your teeth and support structures, as well as your fillings/restorations. Any bleaching products that have not been customised to fit the individual’s mouth can cause severe damage to the gums and teeth, even if they do not contain hydrogen or carbamide peroxide. So, if you are considering teeth whitening, talk to your dental professional first. They will be able to advise you on which product is best for you and make sure that you use it safely.

Professional take-home whitening using customised trays

A take-home tooth whitening kit can provide excellent results in the comfort of your home. The process is simple, and it does not take long to see remarkable results. First, your dentist or hygienist will take an impression of your teeth to make custom bleaching trays. These usually take about 24 hours to make. Once the trays are ready, you will be given 2-3 syringes of bleaching gel to take home with you. You will then use the gel in the trays for 30 minutes per day until you achieve your desired level of whiteness. Some people may see results within two weeks, while others may need to continue bleaching for up to 3 months. Either way, it is a simple and effective way to achieve beautiful, white teeth. 

We offer in-chair whitening as part of the OptiSmile WOW! Teeth whitening is a straightforward process that can be done in our office. First, a protective barrier will be placed around your teeth to shield your gums from the bleaching gel. Then, the dentist or hygienist will apply the gel to your teeth and use a special light to activate the gel for Flash System. The treatment usually takes about an hour, and you will see results immediately. In-chair dental teeth whitening is a safe and effective way to achieve brighter teeth. It is also much faster, making it an excellent option for busy people who want quick results. We always recommend take-home whitening in addition to in-chair whitening because the results will be better and last longer. 

How much does teeth whitening cost in South Africa?

There is no one-size-fits-all answer to this question. Over-the-counter teeth whitening products are the cheapest option, with at-home kits costing between R250 and R600. In-office teeth whitening treatments from a dentist you can expect to pay R4000 – R6000. 
Teeth whitening is an increasingly popular cosmetic procedure in South Africa. Like most cosmetic procedures, the cost of teeth whitening can vary depending on several factors, depending on the type of treatment you choose, the strength of the whitening products used and the dentist’s location.

Which Teeth Whitening Products Does OptiSmile WOW! use?

A whiter smile can make a big difference in how you feel about yourself. It can give you the confidence to flash your pearly whites in social and professional settings. But with so many teeth whitening products on the market, it can be hard to know which one is right for you.

OptiSmile’s WOW! The whitening process is based on science, not marketing hype. The company offers in-office whitening with FLASH, take-home whitening with Opalescence Boost 10%, Pola 9.5%  and their 7.5% option.

So, whether you are looking for a quick fix or a more long-term solution, OptiSmile has a tooth whitening system that is right for you. And with OptiSmile’s WOW! Teeth Whitening Guarantee, you can be sure you are getting the best possible results.
So why wait? Get started today and see the difference a whiter smile can make.

Don’t take our word for it. See what our clients say.

Ray W.
Ray W.
One of the best dental practices I’ve ever visited! The staff are incredibly friendly and professional, and the practice is equipped with the latest technology. The stunning sea views is a bonus. Would highly recommend.
Matt S.
Matt S.
For the first time in my life I have a smile to be proud of!Working with OptiSmile over the past 7 months has been nothing short of incredible. The entire team is warm, welcoming and they take the time to make sure the plan they create is suited to your goals. In just 7 months I have gone from having chipped, yellow and misaligned teeth to a clean white smile!A special thank you to both Dr Harris and Dr Cara. Dr Harris was responsible for getting my teeth into the correct positions and Dr Cara is an artist for what she has done to create my smile! I will be eternally grateful to both, and the entire team for what they have achieved.If you are looking for a highly skilled and passionate team to help you get the smile you've always wanted, OptiSmile is the way to go.
Keegan W.
Keegan W.
Such a great place! Everyone that works there makes it such a pleasant experience! Dr Keira & Dr Clifford are geniuses and so professional in every aspect of what they do! Definitely the best place to go if you need any work done on your teeth! 🙂
Chantelle S.
CHANTELLE S.
Thank you from the bottom of our heartsFor giving Xander such a beutifull smile.Today was his matricball and he was smiling like a celebrity.
Brent B.
Brent B.
OptiSmile offers a professional and modern environment with exceptional service from Melany and the team. The results from the in-chair tooth whitening were fantastic, and the friendly service combined with great value for money made for a wonderful experience. Highly recommend!
Scott C.
Scott C.
Ruan and assistant Busi are a caring an competent team.Thank you for everything you did to restore my smile.
Gilles C.
Gilles C.
I have a dentist phobia and always avoid it at all cost, fortunately for me Dr Keira T. was extremely helpful and gentle! I went for Teeth cleaning and whitening and the results were instant which was a very nice surprise. Very professional and I would totally recommend the place. My go to dentist from now on.
Luc R.
Luc R.
The best. All that needs to be said. Kindest, most professional, caring, most fun.
Nataliia K.
Nataliia K.
Great service and very professional doctors. Highly recommend!
Andreya J.
Andreya J.
Dr. Clifford and his extended team are true masters. They lead an exceptional state of the art practice with passion and utmost dedication to their clients. I have had some extensive work done by Dr. Clifford, where he did a collaboration with my dentist from the United States, he went above and beyond to repair a very tricky situation and I could not be happier. There is no other dental practice that I would recommend with such confidence. Thank you to Dr. Clifford and everyone at Optismile for your impeccable care.
Mark N.
Mark N.
Would definitely recommend. Extremely helpful and professional.
Samantha M.
Samantha M.
I have walked a long journey with Dr Cara and she has been a rockstar: kind, patient, understanding and accommodating of someone who has dental anxiety and just so thoughtful in her interactions with me and working through identifying the need for a root canal and finalising it all with an inlay/crown.I appreciate your patience Dr Cara, and the super high tech equipment you used to get me my night guard ASAP and diagnosing my TMD and sending me to a specialist physio (instead of pulling out my tooth like I was insisting on 😂) and getting me to smile at the end of a dental appointment - not my usual vibe believe me. Thanks to everyone at @optismile I’ll see you guys in 6 months for a check up ❤️ love, @sammikoalareads
Fiona M.
Fiona M.
My invisalign experience with Optismile was amazing! Fantastic results! Best 50th birthday present to myself! 😁5 star experience from 1st appointment until my last. Professional caring staff made for a great overall experience.Dr Harris Smeyatsky is the best!
Tiphaine G.
Tiphaine G.
Dr Keira is one of the best dentist I have ever had. I came in July with my partner and we had the best treatment. She is passionate, professional and really takes the time to explain you what she does and how to improve your teeth and gum. The whole team is very friendly and professional, you can also hear nice music and have a view on the ocean while you are having your appointment!I had to come back a month later for a small emergency, Dr Keira made space right away, helped me sort it out and did not let me pay. I really recommand you to go there if you are looking for Dentistry. I come from France and I can tell you this is really really a next level experience!
Katie F.
Katie F.
Dr Keira Tularam was excellent, very patient with me as a nervous patient, gentle and kind, I’d highly recommend her.
Sharon M.
Sharon M.
Dr Clifford Yudelman makes going to the dentist almost fun😄 Great conversation & music throughout the session. My treatments have been pain free and Optismile offers an impressive level of in house technology. Everyone from reception to dental assistants to dentists is professional and friendly.
Sharron B.
Sharron B.
Red carpet VIP treatment and Excellent Consultation from Beginning to End, Thank You👌
Shiraan F.
Shiraan F.
Dr Clifford is a legend. They do great work and if you are not happy Dr Clifford will assit until you are 100% happy and give them this 5 star rating.
Luke D.
Luke D.
Dr Harris and Dr Cara are both phenomenal. I was told by other dentists I had to have an operation to correct my underbite. With their experience and Invisalign it was quick, painless and overall a very pleasant experience. If you want the very best dental care, Optismile is the place. Thank you Dr Harris and Dr Cara! 🙂
Andre N.
Andre N.
Very friendly and thorough. Makes a dentist appointment very enjoyable
Neve I.
Neve I.
Very good!
Jade H.
Jade H.
The Optismile establishment as a whole is very impressive. So much care is taken to cater for the comfort of patients, from a beverage to a blanket, not forgetting the decent, genuine conversation that comes from the staff. Personally, Dr Yudelman ensured my dental emergency was handled swiftly, and to the utmost degree of efficiency, without even knowing me. I was reassured from the moment I sat in the chair.As I do not stay in The Western Cape full time, it was a concern that I might not find a professional who could understand my previous difficulties/history and thoughtfully make informed decisions for the steps to follow. He was kind and described the procedures, so I could understand what exactly would result from my appointment. No less, he helped me on very short notice, even staying after hours to ensure I received the help I needed.Thank you Dr Yudelman and Optismile for offering a service that is worth every minute and penny.
Kelly F.
Kelly F.
I went to OptiSmile initially to get a broken tooth fixed, and find out more about Invisalign. I was experiencing jaw pain and had been told I could expect more chipping and breaking of my molars unless I addressed the root cause of crooked bottom teeth in particular. I ended up spending seven months with Louis, Harris, Clifford and their assistants, who worked out a complete dental plan for me and then repaired and straightened my teeth but also so much more. And Verona, who checked in with me at every appointment. It's the most relaxed yet professional and adept dental practice I've been to, with the latest technology and dental advancements. I no longer worry about teeth breaking and my jaw pain is gone. Louis and Clifford were also happy to work without anaesthetic when I said I'd prefer not to have it. Everyone in the practice is down to earth and friendly, and it creates a welcoming environment where you feel you're in safe hands. I'm confident now that my teeth are strong and fit for purpose for years to come. Thanks to all of you for such a comfortable and seamless experience.
Lyndon B.
Lyndon B.
OptiSmile, Dr Louis, Clifford & the amazing dental assistants saved my smile.This is the best dentist in the world in my opinion after visiting veneer specialist dental clinics around the world and having a rough 2 year journey of trying to re-correct my original veneer work which I had done in the UK, Dr Louis, Clifford and OptiSmile saved me and have changed my life especially my mental health.I came to Optismile originally just for them to stick back on my veneer which had been falling off for the last two years, I really was hopeless and Clifford offered me a treatment plan which would re-correct the full veneer work with even more veneers included and also fix my bite which I had struggled with intense pain and regular headaches with.I ended up going for it, I trusted my instincts as not only you can see how professional they are but also friendly and the clinic is very modern with the latest technology.I had a full makeover and life changing smile all within 3 months, not to mention a very reasonable price for the highest quality.Dr Louis was in charge of my treatment and he allowed me to WhatsApp him with any concerns throughout, he’s become a good friend and I am so grateful.Thank you to everyone at Optismile, everyone on reception who are friendly, the dentists who are clear professionals, the assistants who are kind and gentle and everyone who made this journey so easy for me.Best,Lyndon.
Seán H.
Seán H.
Excellent experience as usual! I had an overlay replaced, it was placed and fitted with machine-like precision. And the whole procedure was very comfortable. Thank you Clifford definitely the best dentist in Cape Town.
Peter M.
Peter M.
I had the pleasure of being treated by the world class dentists at Optismile, and I couldn't be happier with the results. Dr. Cara did a fantastic job adding bridges, and Dr. Steyn was amazing with the implants. Their expertise and professionalism truly stand out. The entire experience was seamless, and they made sure I was comfortable every step of the way. Thanks to their excellent work, I now have a smile I'm proud of. Highly recommend these talented dentists to anyone in need of dental care!
Kate L.
kate L.
Dr Cara is so professional, she took me through the process step-by-step. The end result is so rewarding.
Maxine B.
Maxine B.
Truly the best in the business. The Optismile team was always so professional and so kind. We felt welcome at every visit and their support on this journey has been incredible. Thank you SO much! 🙂
Victor C
Victor C
Had an incredible experience with this clinic, from start to finish I was taken care of extremely well. The dentists are very knowledgeable and will only recommend and give you what you need. If you’re looking for a top-tier clinic, I wouldn’t look any further!
Bella B.
Bella B.
Best dentistry place ever. Harris Smeyatsky is an amazing orthodontist and Cara Loubscher performed a piece of art on my front teeth using composite bonding. Looks completely natural!And on top of it the entire staff is always going the extra mile. I can highly recommend Optismile!
Nastassja M.
Nastassja M.
Went to Optismile a few months ago to have my tooth fixed by Dr Shaa (which I will highly recommend) not only did he just fix my tooth but he explained in depth what exactly it is that needs to be done, he also explained every step of the way which brought me alot of comfort as my last experience by a dentist was not so pleasant.Not only did he fix a tooth but he also gave back my confidence in my smile as I had a tiny chip on my front tooth that he al fixed (which looks super natural)I flet no pain or any difficulty after my appointment, I am definitely going back to optismile to Dr Shaa.
Christopher B.
Christopher B.
Very professional, warm and accommodating. I would recommend to anyone
Sharene Van V.
Sharene Van V.
This might be a longer read than the usual review but this is the one that should matter most. Where to start... years and years of hiding my smile behind my hands or my hair (23 years)...and then we got a job on a remote island in Fiji half way around the world. Being in the hospitality industry and engaging with so many guests just made that a bit more of an issue. So when we got the job i said i will only take it if after the first year I can fix my teeth. So i googled and thanks to my miss spelling Optismile popped up. Due to the time difference between SA and Fiji we struggled to find a time that would work...and this is where it started. Dr Clifford moved things and made a time to do a video call interview and from the moment speaking to him I knew this was where I wanted to have my teeth done...but then the time we had available in SA was extremely short for the preparation leading up to my new vaneers but even that would not stop Dr Clifford from giving me a new outlook and a new smile. We flew half way around the world...drove from Yzerfontein to Seapoint for each of my appointments and the day before returning to Fiji I had my beautiful new pearlies...and some extra goodies to ensure that I am able to keep them pearly till our next return. In the chair his assistant was amazing knowing with each movement of my tongue where I needed suction and Dr Clifford was just the most caring soft handed Dentist ever. I am truly grateful to him and his team and there is only 1 choice to make if you need dentistry and that is Optismile. Nothing was impossible for Dr Clifford. Thank you for giving me a new smile I am finally whole.
Brandon K.
Brandon K.
Fantastic rooms, amazing dentist and dental assitant, world class service. 11 out of 10 💫
Caroline G.
Caroline G.
I started treatment here with the best mouth survey I’ve ever had with Cara using the latest high tech equipment and was given a clear dental plan.I was personally very encouraged with the health summary for my gums and teeth as I’m 61 and as an adolescent in the 70’s had 4 double teeth pulled and the whole UK train tracks of amalgam in most double teeth by the end of my teens, several ‘on trend’ root canals in the 1980’s which wasn’t the best start for strong teeth in older age. I spent the 1990’s slowly having amalgam out and gold or porcelain or composite fillings put in.I’ve seen a lot of dentists over the years and am only writing all this to encourage you if you are nervous or know you need some work.At Optismile I had the most gentle drilling I have ever had on an old large filling that needed replacing.It was superb work. Even the anesthetic was just what was needed and wore off gently and quickly.Highly recommended. Great value.
Tom D.
Tom D.
Brought my three daughters here (8,6,4) and we had a great experience all around. Highly recommend!
Bram L.
Bram L.
My experience with OptiSmile was great. I managed to get an appointment very quickly for my tooth ache and the support over phone in preparation of the appointment was much welcome and appreciated. Dr Clifford is very friendly and helped me out efficiently without having to go through unnecessary screens and test.
Isla G.
Isla G.
Hands down, best dentist I’ve ever been to. Professional, incredibly experienced, very nice surroundings, and exceptionally good with my children. Highly recommend.
Ethan B.
Ethan B.
Recently had my teeth done by DR Keira and I’m very pleased with the results. I don’t feel insecure about my smile anymore and find myself smiling a lot more !
Aaron J.
Aaron J.
Absolutely top-class and excellent in all aspects. Wonderful and friendly people throughout and world-class expertise, equipment, and care that is unmatched from anywhere else that I have seen. Highly recommend!
Katherine B.
Katherine B.
What a pleasant and seamless experience at Optismile. Friendly service and excellent dental advice! Thank you taking care of my teeth!
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How Does Teeth Whitening Work?

The most common type of teeth whitening is bleaching, which uses a special gel containing peroxide. As the peroxide breaks down, it produces oxygen molecules that penetrate the enamel and break up stains. This process can be done at home using professionally prescribed take-home kits or in a dental office under the supervision of a professional. While over-the-counter products claiming to be teeth whitening can have significant results, it is important to remember that they will not change the actual colour of your teeth but merely remove some extrinsic stains like coffee. 

Is teeth whitening the same for everybody?

There is no such thing as a one size fits all bleaching procedure, and each person should have a customised bleaching program that suits them and their teeth. 

How long will teeth whitening last?

After your teeth are professionally whitened, you will need to maintain your new smile with monthly home maintenance using customised bleaching trays and good oral hygiene habits. With a little effort, you can keep your smile looking its best for years and get teeth whitening from a qualified dentist or hygienist using high-quality teeth whitening. 

Frequently Asked Questions About Teeth Whitening

Teeth discolouration is a widespread problem that several different factors can cause. The most common cause of stained teeth is tobacco use, which can lead to yellowing of the teeth over time. Other causes of tooth discolouration include the consumption of dark-coloured liquids such as coffee, tea, and red wine and poor dental hygiene. Ageing also contributes to teeth becoming less bright, as the tooth enamel gets thinner, and the dentin becomes darker. In some cases, intrinsic stains can develop inside the tooth, typically because of physical trauma or exposure to antibiotics during childhood. While teeth discolouration can be off-putting, there are several ways to achieve brighter teeth, such as professional teeth whitening or at-home bleaching kits. You can achieve a brighter, more youthful smile with a little effort. 

When it comes to teeth whitening, one size does not fit all. Every person’s teeth are different, so every whitening treatment should be customised to suit the individual. You may experience some discomfort during the whitening process if you have sensitive teeth. However, some steps can be taken to minimise sensitivity, such as using a desensitising gel before and after treatment. In addition, the type of take-home whitening kit you use is also essential. For example, increasing the percentage of the bleaching gel can help reduce wear time and decrease sensitivity. If you experience any sensitivity after treatment, it is usually temporary and will go away within a few hours. Most people only experience minor discomfort, if any at all. 

Teeth whitening is a popular cosmetic procedure used at home or by a professional. Professional teeth whitening uses bleaching agents to change the colour of your teeth by several shades. In contrast, over-the-counter whitening products such as strips and pens only dissolve surface stains and can only change the colour by one or two shades. Whitening products are suitable for maintenance once you have achieved your desired result but be careful of strips with a high hydrogen peroxide content as they can cause damage to your gums. In-chair dental teeth whitening is a safe and effective way to achieve your desired result. 

OptiSmile offers a free video consultation with the dentist first, and when you come in for an exam and any necessary X-rays (R2377), you will be assessed by your dentists at no charge for teeth whitening. 

Bleaching is different from whitening in that you are changing the interior colour of the teeth and not just removing surface stains. 
To do this, you need to use hydrogen or carbamide peroxide, which penetrates the tooth and decolourises the staining molecules held deep within the tooth.
The nerve can become stimulated, and you may experience sensitivity for a few hours, but this can be controlled by your dental professional.
You may also receive desensitising gels to use at home, but this can mostly be prevented and customised for each patient. Bleaching is not a one size fits all approach, and each person should have a custom plan prescribed by a dentist.

No we don’t provide Zoom any longer.  OptiSmile is one of the premier teeth whitening providers in Cape Town. Through our research and extensive product testing, we have found other teeth whitening products that work exceptionally well. 

Professional whitening is often the best option for achieving a brighter smile. Unlike over-the-counter products, which can vary significantly in quality and effectiveness, professional whitening treatments are regulated by dental associations to ensure safety and efficacy. However, even with professional treatments, it is essential to follow your dentist’s instructions regarding how long to leave the bleaching agent on your teeth. Leaving it on for too long can damage your tooth enamel, so it is essential to avoid caution. In South Africa, only dentists and hygienists are legally allowed to perform professional whitening treatments, so be sure to visit a reputable dental clinic if you are looking to achieve a brighter smile. 

Both the take-home and in-chair options can be effective when achieving maximum whiteness, depending on your teeth. The key is to have a customised approach that considers your individual needs. This may mean combining in-chair whitening with take-home whitening to achieve the best results for some people. Home bleaching can take an average of 4-6 weeks, but it is possible to maintain the results with just 30 minutes of at-home care once a month. The best way to achieve and maintain optimal whiteness will vary from person to person. 

Kindly book your free video consultation to discuss all the details. 

Achieving whiter teeth is a common goal for many people. While achieving 6-8 shades lighter results is possible, it is crucial to remember that everyone reaches a different result. Only 2-3% of people will achieve “Hollywood” whiteness from bleaching alone. Teeth are not meant to glow in the dark, so you will still have a natural look after your whitening, but whiter results do require more bleaching. You always need to bleach and then match new dental work to the desired outcome rather than trying to reach your tooth colour to abnormally white dental work. Everyone has a different whitening endpoint where the teeth stop changing colour. This is when you need to stop bleaching and go into maintenance to avoid damage to the tooth itself. This is another crucial reason to consult your dental professional during your check-up. They will be able to discuss your options and help you find the best way to achieve the results you are looking for. 

Many people think that they need to get their teeth cleaned before they can whiten them. However, this is not always the case; we can sometimes clean them on the same day. While it is true that oral hygiene is vital for overall health and that plaque can prevent whitening agents from doing their job, in many cases, a teeth cleaning can be done on the same day as the whitening. This is especially true if the patient has good oral hygiene habits and does not have large areas of decay or gum disease. In other cases, it may even be necessary to wait a week after the cleaning before whitening the teeth to allow the gums to settle. A qualified dental professional should make the decision to clean the teeth before whitening them on a case-by-case basis. 

This depends on the program that has been customised for you. It could take a week of home whitening to 3 months. Each kit works differently; therefore, you should consult a qualified dentist before deciding a course of action.
Opalescence take-home whitening gel is perfect for people who want many options. (“Opalescence Tooth Whitening Systems – Take Home”) With four different concentrations and three flavours, you can wear Opalescence for as little as 30 minutes per day—or even overnight! Dispensed only by a licensed dental professional, Opalescence take-home whitening gel allows you to get professional whitening results at your convenience, safely, and effectively. (“Teeth Whitening Treatment Singapore – DP Dental”)
Considered an effortless way to whiten teeth, the take-home kit is formulated to prevent dehydration and shade relapse; there are four concentrations for treatment flexibility. 


Explore further: How long does teeth whitening last

Activated charcoal is a tooth whitening trend that has been gaining popularity in recent years. And it’s no wonder why – activated charcoal is said to be able to remove even the most stubborn of stains, leaving teeth looking brighter and cleaner. But does it really work? Clinical studies have shown that charcoal tooth whitening products are no more effective than regular toothpastes at whitening teeth. Regular toothpastes also contain abrasive agents which have the same scrubbing effect as charcoal. Thus, there is no need to spend extra money on charcoal toothpaste. Save your money and stick to regular toothpaste or go for the real thing, with our teeth whitening service.

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