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OptiSmile WOW!
Teeth Whitening in Cape Town

Teeth whitening is a quick, easy, affordable way to improve your appearance. White teeth can give you a boost of confidence and make you feel better overall. Teeth whitening at home is simple, convenient, time-saving, and has exceptional results. If you want a quick and effortless way to improve your appearance, teeth whitening is the way to go.


Another benefit of professional teeth whitening is that it improves your oral health. Whitening can remove stains and help strengthen and improve the overall health of your teeth and gums.
OptiSmile’s WOW! The whitening process is based on science, not marketing hype. We are confident that our procedures to whiten teeth are safe and healthy for our patients. 

An Individual Tooth Tray For Whitening Is Displayed At Optismile, Demonstrating Premium Dental Solutions In Cape Town.

What Types of Teeth Whitening Systems Are There?

At OptiSmile, we have different teeth whitening options to suit your budget and your lifestyle.
There are two main types of teeth whitening procedures: in-office bleaching and at-home bleaching. A dental professional does in-office bleaching. It is usually more expensive than at-home bleaching kits because it uses a higher concentration of peroxide and produces faster results. At-home bleaching kits use a lower concentration of peroxide and take longer to work, but they are less expensive. 

Whitening toothpaste, kits and strips

Teeth whitening is a popular topic these days. Everyone wants to have whiter teeth, and many products on the market claim to be able to do just that. However, it is essential to remember that not all teeth whitening products are created equal. Professional teeth whitening products, sold by dentists and oral hygienists, are far safer for your teeth than over-the-counter alternatives. These products will help remove surface stains only, and most will not change the colour of your teeth. Many over-the-counter products are very acidic and can cause severe damage to your teeth and support structures, as well as your fillings/restorations. Any bleaching products that have not been customised to fit the individual’s mouth can cause severe damage to the gums and teeth, even if they do not contain hydrogen or carbamide peroxide. So, if you are considering teeth whitening, talk to your dental professional first. They will be able to advise you on which product is best for you and make sure that you use it safely.

Professional take-home whitening using customised trays

A take-home tooth whitening kit can provide excellent results in the comfort of your home. The process is simple, and it does not take long to see remarkable results. First, your dentist or hygienist will take an impression of your teeth to make custom bleaching trays. These usually take about 24 hours to make. Once the trays are ready, you will be given 2-3 syringes of bleaching gel to take home with you. You will then use the gel in the trays for 30 minutes per day until you achieve your desired level of whiteness. Some people may see results within two weeks, while others may need to continue bleaching for up to 3 months. Either way, it is a simple and effective way to achieve beautiful, white teeth. 

We offer in-chair whitening as part of the OptiSmile WOW! Teeth whitening is a straightforward process that can be done in our office. First, a protective barrier will be placed around your teeth to shield your gums from the bleaching gel. Then, the dentist or hygienist will apply the gel to your teeth and use a special light to activate the gel for Flash System. The treatment usually takes about an hour, and you will see results immediately. In-chair dental teeth whitening is a safe and effective way to achieve brighter teeth. It is also much faster, making it an excellent option for busy people who want quick results. We always recommend take-home whitening in addition to in-chair whitening because the results will be better and last longer. 

How much does teeth whitening cost in South Africa?

There is no one-size-fits-all answer to this question. Over-the-counter teeth whitening products are the cheapest option, with at-home kits costing between R250 and R600. In-office teeth whitening treatments from a dentist you can expect to pay R4000 – R6000. 
Teeth whitening is an increasingly popular cosmetic procedure in South Africa. Like most cosmetic procedures, the cost of teeth whitening can vary depending on several factors, depending on the type of treatment you choose, the strength of the whitening products used and the dentist’s location.

Which Teeth Whitening Products Does OptiSmile WOW! use?

A whiter smile can make a big difference in how you feel about yourself. It can give you the confidence to flash your pearly whites in social and professional settings. But with so many teeth whitening products on the market, it can be hard to know which one is right for you.

OptiSmile’s WOW! The whitening process is based on science, not marketing hype. The company offers in-office whitening with FLASH, take-home whitening with Opalescence Boost 10%, Pola 9.5%  and their 7.5% option.

So, whether you are looking for a quick fix or a more long-term solution, OptiSmile has a tooth whitening system that is right for you. And with OptiSmile’s WOW! Teeth Whitening Guarantee, you can be sure you are getting the best possible results.
So why wait? Get started today and see the difference a whiter smile can make.

Don’t take our word for it. See what our clients say.

I started treatment here with the best mouth survey I’ve ever had with Cara using the latest high tech equipment and was given a clear dental plan.I was personally very encouraged with the health summary for my gums and teeth as I’m 61 and as an adolescent in the 70’s had 4 double teeth pulled and the whole UK train tracks of amalgam in most double teeth by the end of my teens, several ‘on... trend’ root canals in the 1980’s which wasn’t the best start for strong teeth in older age. I spent the 1990’s slowly having amalgam out and gold or porcelain or composite fillings put in.I’ve seen a lot of dentists over the years and am only writing all this to encourage you if you are nervous or know you need some work.At Optismile I had the most gentle drilling I have ever had on an old large filling that needed replacing.It was superb work. Even the anesthetic was just what was needed and wore off gently and quickly.Highly recommended. Great value.read more
Caroline G.
Caroline G.
1709223885
Brought my three daughters here (8,6,4) and we had a great experience all around. Highly recommend!
Tom D.
Tom D.
1708148987
My experience with OptiSmile was great. I managed to get an appointment very quickly for my tooth ache and the support over phone in preparation of the appointment was much welcome and appreciated. Dr Clifford is very friendly and helped me out efficiently without having to go through unnecessary screens and test.
Bram L.
Bram L.
1707506768
Hands down, best dentist I’ve ever been to. Professional, incredibly experienced, very nice surroundings, and exceptionally good with my children. Highly recommend.
Isla G.
Isla G.
1707124240
Recently had my teeth done by DR Keira and I’m very pleased with the results. I don’t feel insecure about my smile anymore and find myself smiling a lot more !
Ethan B.
Ethan B.
1706637606
Absolutely top-class and excellent in all aspects. Wonderful and friendly people throughout and world-class expertise, equipment, and care that is unmatched from anywhere else that I have seen. Highly recommend!
Aaron J.
Aaron J.
1706566597
What a pleasant and seamless experience at Optismile. Friendly service and excellent dental advice! Thank you taking care of my teeth!
Katherine B.
Katherine B.
1706516405
Very professionalChanged circumstances caused cancellation of appointment on Thursday
Aubrey F.
Aubrey F.
1706035838
The best experience. I was suffering from a cracked tooth whilst travelling and contacted OptiSmile on NYE. I received fast and friendly responses with an appointment on the 2nd. They quickly identified and resolved the issue for me. Everyone was so friendly and helpful. The actual space is beautifully designed and belongs in Switzerland. If only all dentists and healthcare providers were so... great. Thank you!read more
Oliver F.
Oliver F.
1705082786
Dr Clifford was beyond amazing. Best experience I’ve ever had with a dentist. Facilities and technology they use are the best I’ve ever seen. I went in with an issue my dentist had recommended a root canal for and wanted a second opinion. Dr Clifford said it wasn’t necessary and fixed my issue in a much less invasive fashion. Thankyou so much!
John O.
John O.
1704976081
Absolutely amazing experience. I had a year and a half of Invisalign and then had Injection Molding done to finish it off. I had a completely new smile and a comfortable bite. I felt looked after through the entire experience, Optismile always went the extra mile for me.
Ronan I.
Ronan I.
1703229609
Unbelievable results - I could not be happier! OptiSmile and Dr Harris Smeyatsky are among the best professionals I've ever worked with. Everything from the service, to the patient care, to the expertise, and importantly the final result, all of it was a pleasure.Dr Harris Smeyatsky is an expert and perfectionist. I felt like I could completely trust his advice and everything he was doing during... my Invisalign and final bonding treatment, and I'm very grateful that he was my orthodontist during this process.Would highly recommend them!read more
David G.
David G.
1703228452
Dr Steyn is an excellent dentist and the facility is world class with knowledgeable and pleasant staff
Marlon M.
Marlon M.
1703010877
Couldn't be happier! Incredible service from start to finish with the entire team and Dr Harris & Clifford. Communicating via whatsapp and having friendly reception staff made the overall journey so much easier and enjoyable. Harris is THE guy to do invisilign with in South Africa and I can see why. 10/10 for results! Really enjoyed his personal and friendly approach ...he may even have convinced... me that I like going to the dentist now. To finish my dental journey, I had injection bonding with Dr Clifford who was just as amazing. Will definitely only be going to Optismile for all future dental procedures. Big thanks to everyoneread more
Wilmé Verwoerd W.
Wilmé Verwoerd W.
1700728063
This is the most wonderful practice. I needed a lot of work done to my teeth and although I have a fear of dentists, I felt very relaxed and comfortable. I never had to wait, and the service was extremely efficient. I am very happy with the results.
Bridget S.
Bridget S.
1700667636
Great service! I was on a cruise and chipped a tooth while at sea. I wanted to find a dentist at our next port in South Africa. I searched online and found OptiSmile. I was able to book an appointment online. The office was professional and the dentist fixed my tooth so that I could enjoy the rest of my cruise without worry. I highly recommend this practice.
Cindy C.
Cindy C.
1700407360
Absolutely incredible experience from start to finish. I had been to many dentists all over the world to fix my teeth but all said it would take an average of two years. My entire treatment was complete within 4 months and I couldn’t be happier with the results. My teeth are perfect now and I cannot stop smiling. The staff and doctors were incredibly supportive and friendly and were always... available to answer any questions. This is by far the best experience I’ve ever had at any dentist and I highly recommend it to anyone who wants the best!read more
Nzobella M.
Nzobella M.
1700213165
Had the most relaxed, smooth and an amazing general experience at OptiSmile SeaPoint. Exceptional staff, super welcoming and friendly, great tech, the clinic is impeccably clean, and the attention to detail was not only impressive but very satisfying for the soul😊. I am in awe and absolutely delighted with Optismile. Dr. Cara and team, YOU ROCK💕
Ingrid M.
Ingrid M.
1700130981
I couldn't recommend this practice more. I got injection molding, fillings and general teeth whitening done. They only use the best equipment, I felt super safe and comfortable every consultation/treatment. The offices/rooms are beautifully designed, far better than any other practice I've been to.Kinan (dentist), Olwethu (assistant) and all the other assistants involved in my treatment have... been amazing. Super friendly, more than willing to explain their processes & help you pick the best treatment plan, and clearly care about their patients. Clear professionals, they're so good at what they do.I will say it's quite expensive but if you're able to pay for it, it is worth every cent!read more
Ross B.
Ross B.
1700032244
Great equipment and staff to assisting in delivering an unforgettable experience.Took about a year to get the perfect smile!
Kowie L.
Kowie L.
1699419524
I couldn’t have asked for more caring, kind and compassionate people to help me with my complicated case. I had a car accident many years ago and had prior work done by another practice which I started to experience severe problems with. I was so anxious to have them fixed but I’m so glad I came here and went ahead. They were incredible at taking care of my case and went above and beyond to make... me feel comfortable. Dr Clifford & his wife even came in on the weekend to help me when I was experiencing pain as well as dropped off painkillers and a care package when I was too weak to leave my house. I had to come in for an appointment on my birthday and the whole practice sang happy birthday to me. Thank you Optismile. I am very grateful for your professionalism, your thoughtfulness and for giving me my smile back! I will recommend you to everyone I know.read more
Kim M
Kim M
1698764687
Very professional & accommodating, special thanks to Zanele, Verona & Dr Louis.
Lindsey H.
Lindsey H.
1696844958
I had a very good experience at Optismile. Great attention for the patient. I’m very grateful to Dr Harris and Dr. Cara for making my smile looking beautiful 😍 and to the rest of the staff to be so patient and caring.
Benedetta T.
Benedetta T.
1695974746
Most professional dentist I know, having lived in Netherlands, Belgium, and been to Dentists in US and Spain as well
Patrick S.
Patrick S.
1695754120
I expected professionalism at OptiSmile, of course. What really pleased me was the caring attitude and approach to patients. In addition, the office was gleaming, clean with all the latest technology to take the experience truly to the next level. Most of all, though, is my appreciation for Dr. Shaa. He was totally with me in guiding and helping me to understand the procedure and his... technique. I would highly recommend Dr. Shaa and OptiSmile. 5 stars +++.read more
Stephani S.
Stephani S.
1694917719
Easy booking system. Instead of sitting in the waiting room filing in forms, I could do it online and save time. Was greeted and welcomed with a great smile and service by Widaad & I walked away with a whiter brighter smile given to me by Dr. Kinan and Olwethu, explaining the procedure step by step.
Tania B.
Tania B.
1694065412
After my initial appointment via Google Teems I am impressed friendly and kind, for clarity, I have not had any treatment or follow-ups yet.
Kathryn S.
Kathryn S.
1693999288
Very professional and welcoming. I felt like I was in safe hands. My treatment options were explained fully and I feel confident that I will receive the best possible care. So pleased to have found OptiSmile.
Sharon M.
Sharon M.
1693912769
Dr Yudelman goes over and beyond to make his patients feel at ease and comfortable. From the advanced technology at the practice to the beautiful atmosphere, this has to be the best dentist visit I’ve ever experienced.
Melissa K.
Melissa K.
1693029813
Extremely professional. I would recommend them to anyone
Anette A.
anette A.
1692989251
Without a doubt the best dentist I have ever been to.Super friendly and efficient service, and the quality of the dentistry and work carried out is of the highest standard.
Michael M.
Michael M.
1692972894
I've been to see Dr Yudelman for 2 Cerec restorations. I couldn't recommend him more highly. The practice is really professionally run and organised. Both procedures were completely, and I mean completely, pain free. I'd go as far as to say I actually enjoyed the experience.I’ve since been back for a third cerec restoration: Dr Clifford again did a flawless job. And once more, completely... painless.read more
Richard P.
Richard P.
1692803987
Absolutely amazing service, advise and assistance. We brought our 6 year-old to Dr. Shaa and he and his assistent were amazing with her. No stress, professional and super friendly!
Cape E.
Cape E.
1690357832
Lovely doctors. Gentle and caring.
Petra Q.
petra Q.
1689947927
I have had a fantastic experience at Optismile with Dr Shaa - He listened to my needs, attentively came up with a solution we were both comfortable with and within 3 weeks my smile has completely changed and I am SO happy with the results. Couldnt recommend this experience more - if you are on the fence - this is your sign to book an appointment! Thanks Dr Shaa!
Joanne M.
Joanne M.
1689760588
Wish I could give Dr. Yudelman and his team 6 stars. Cannot recommend thier services and the optisleep enough!
Armando A.
Armando A.
1688037880
Definitely the best dental practice I have ever been to. Dr Shaa and Nokubonga were very helpful from my first visit until I got some teeth extracted. Dr Shaa further played a huge role on getting me on a comprehensive treatment plan to get my smile fixed. Very grateful for the help and advise I’m getting from the Optismile team. Looking forward to getting some more work done with Dr Harris.... World class practice that cares.read more
Thabang S.
thabang S.
1687384013
Professional, Knowledgeable, Experienced, Caring and Efficient. Thank you for excellent service.
Marysia A.
Marysia A.
1686935591
Fazlin is the absolute best. I have been going to her for year's and is the only person I would go to for cleaning my teeth❤️
Tal A.
Tal A.
1686827297
Best dentist’s in Cape Town by far! Very professional, knowledgeable and makes use of advance dentistry equipment and technics.
Karli L.
Karli L.
1686717478
Best orthodontist and dentist in Cape Town, hands down
Justin S.
Justin S.
1685436643
The best dentistry expereince I had in my life so far.The team at Optismile are highly professional, competant. The Optismile made me feel very welcome and assisted me very well during my Invisalign treatment. My oral health has significantly improved, my teeth are nicely aligned and are nicely white now. I received several compliments on my new smile from friends and family and I feel much... better about my teeth and smile now.I highly recommend Optismile for your dentistry care.read more
Anthony S.
Anthony S.
1685429963
My visit to OptiSmile was a fantastic experience from start to finish. The staff was friendly and professional, and the Dr. did an excellent job, leaving my teeth feeling fresh and sparkling. Highly recommended!
Theresa S.
Theresa S.
1685171751
Excellent service, great communication and perfect result - couldn't ask for better and gladly recommend this practice!
Kobus B.
Kobus B.
1685001944
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How Does Teeth Whitening Work?

The most common type of teeth whitening is bleaching, which uses a special gel containing peroxide. As the peroxide breaks down, it produces oxygen molecules that penetrate the enamel and break up stains. This process can be done at home using professionally prescribed take-home kits or in a dental office under the supervision of a professional. While over-the-counter products claiming to be teeth whitening can have significant results, it is important to remember that they will not change the actual colour of your teeth but merely remove some extrinsic stains like coffee. 

Is teeth whitening the same for everybody?

There is no such thing as a one size fits all bleaching procedure, and each person should have a customised bleaching program that suits them and their teeth. 

How long will teeth whitening last?

After your teeth are professionally whitened, you will need to maintain your new smile with monthly home maintenance using customised bleaching trays and good oral hygiene habits. With a little effort, you can keep your smile looking its best for years and get teeth whitening from a qualified dentist or hygienist using high-quality teeth whitening. 

Frequently Asked Questions About Teeth Whitening

Teeth discolouration is a widespread problem that several different factors can cause. The most common cause of stained teeth is tobacco use, which can lead to yellowing of the teeth over time. Other causes of tooth discolouration include the consumption of dark-coloured liquids such as coffee, tea, and red wine and poor dental hygiene. Ageing also contributes to teeth becoming less bright, as the tooth enamel gets thinner, and the dentin becomes darker. In some cases, intrinsic stains can develop inside the tooth, typically because of physical trauma or exposure to antibiotics during childhood. While teeth discolouration can be off-putting, there are several ways to achieve brighter teeth, such as professional teeth whitening or at-home bleaching kits. You can achieve a brighter, more youthful smile with a little effort. 

When it comes to teeth whitening, one size does not fit all. Every person’s teeth are different, so every whitening treatment should be customised to suit the individual. You may experience some discomfort during the whitening process if you have sensitive teeth. However, some steps can be taken to minimise sensitivity, such as using a desensitising gel before and after treatment. In addition, the type of take-home whitening kit you use is also essential. For example, increasing the percentage of the bleaching gel can help reduce wear time and decrease sensitivity. If you experience any sensitivity after treatment, it is usually temporary and will go away within a few hours. Most people only experience minor discomfort, if any at all. 

Teeth whitening is a popular cosmetic procedure used at home or by a professional. Professional teeth whitening uses bleaching agents to change the colour of your teeth by several shades. In contrast, over-the-counter whitening products such as strips and pens only dissolve surface stains and can only change the colour by one or two shades. Whitening products are suitable for maintenance once you have achieved your desired result but be careful of strips with a high hydrogen peroxide content as they can cause damage to your gums. In-chair dental teeth whitening is a safe and effective way to achieve your desired result. 

OptiSmile offers a free video consultation with the dentist first, and when you come in for an exam and any necessary X-rays (R2377), you will be assessed by your dentists at no charge for teeth whitening. 

Bleaching is different from whitening in that you are changing the interior colour of the teeth and not just removing surface stains. 
To do this, you need to use hydrogen or carbamide peroxide, which penetrates the tooth and decolourises the staining molecules held deep within the tooth.
The nerve can become stimulated, and you may experience sensitivity for a few hours, but this can be controlled by your dental professional.
You may also receive desensitising gels to use at home, but this can mostly be prevented and customised for each patient. Bleaching is not a one size fits all approach, and each person should have a custom plan prescribed by a dentist.

No we don’t provide Zoom any longer.  OptiSmile is one of the premier teeth whitening providers in Cape Town. Through our research and extensive product testing, we have found other teeth whitening products that work exceptionally well. 

Professional whitening is often the best option for achieving a brighter smile. Unlike over-the-counter products, which can vary significantly in quality and effectiveness, professional whitening treatments are regulated by dental associations to ensure safety and efficacy. However, even with professional treatments, it is essential to follow your dentist’s instructions regarding how long to leave the bleaching agent on your teeth. Leaving it on for too long can damage your tooth enamel, so it is essential to avoid caution. In South Africa, only dentists and hygienists are legally allowed to perform professional whitening treatments, so be sure to visit a reputable dental clinic if you are looking to achieve a brighter smile. 

Both the take-home and in-chair options can be effective when achieving maximum whiteness, depending on your teeth. The key is to have a customised approach that considers your individual needs. This may mean combining in-chair whitening with take-home whitening to achieve the best results for some people. Home bleaching can take an average of 4-6 weeks, but it is possible to maintain the results with just 30 minutes of at-home care once a month. The best way to achieve and maintain optimal whiteness will vary from person to person. 

Kindly book your free video consultation to discuss all the details. 

Achieving whiter teeth is a common goal for many people. While achieving 6-8 shades lighter results is possible, it is crucial to remember that everyone reaches a different result. Only 2-3% of people will achieve “Hollywood” whiteness from bleaching alone. Teeth are not meant to glow in the dark, so you will still have a natural look after your whitening, but whiter results do require more bleaching. You always need to bleach and then match new dental work to the desired outcome rather than trying to reach your tooth colour to abnormally white dental work. Everyone has a different whitening endpoint where the teeth stop changing colour. This is when you need to stop bleaching and go into maintenance to avoid damage to the tooth itself. This is another crucial reason to consult your dental professional during your check-up. They will be able to discuss your options and help you find the best way to achieve the results you are looking for. 

Many people think that they need to get their teeth cleaned before they can whiten them. However, this is not always the case; we can sometimes clean them on the same day. While it is true that oral hygiene is vital for overall health and that plaque can prevent whitening agents from doing their job, in many cases, a teeth cleaning can be done on the same day as the whitening. This is especially true if the patient has good oral hygiene habits and does not have large areas of decay or gum disease. In other cases, it may even be necessary to wait a week after the cleaning before whitening the teeth to allow the gums to settle. A qualified dental professional should make the decision to clean the teeth before whitening them on a case-by-case basis. 

This depends on the program that has been customised for you. It could take a week of home whitening to 3 months. Each kit works differently; therefore, you should consult a qualified dentist before deciding a course of action.
Opalescence take-home whitening gel is perfect for people who want many options. (“Opalescence Tooth Whitening Systems – Take Home”) With four different concentrations and three flavours, you can wear Opalescence for as little as 30 minutes per day—or even overnight! Dispensed only by a licensed dental professional, Opalescence take-home whitening gel allows you to get professional whitening results at your convenience, safely, and effectively. (“Teeth Whitening Treatment Singapore – DP Dental”)
Considered an effortless way to whiten teeth, the take-home kit is formulated to prevent dehydration and shade relapse; there are four concentrations for treatment flexibility. 


Explore further: How long does teeth whitening last

Activated charcoal is a tooth whitening trend that has been gaining popularity in recent years. And it’s no wonder why – activated charcoal is said to be able to remove even the most stubborn of stains, leaving teeth looking brighter and cleaner. But does it really work? Clinical studies have shown that charcoal tooth whitening products are no more effective than regular toothpastes at whitening teeth. Regular toothpastes also contain abrasive agents which have the same scrubbing effect as charcoal. Thus, there is no need to spend extra money on charcoal toothpaste. Save your money and stick to regular toothpaste or go for the real thing, with our teeth whitening service.

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